PPC Specialist (Google Ads)

Responsibilities:

• Creation and preparation of Google accounts and Google Ads advertising accounts;
• Setting up campaigns: launching and maintaining, writing “selling” ads, keyword selection, competitive analysis, moderation;
• Work with semantics: analysis, expansion, negative keywords;
• Campaign analytics: identifying strengths and weaknesses, ensuring proper budget allocation, scaling PPC;
• Evaluation and adjustment of strategies to improve the effectiveness of campaigns: bids, keywords, creatives, landing pages;
• Monitoring of competitors’ activity;
• Managing and controlling budgets in advertising offices.

What we expect from the candidate:

• PPC experience: understanding of marketing channels and tools, including SEO, SMM, SERM, website development, etc.
• Analytical skills and independence: ability to analyze situations and find solutions independently, use of analytics and search tools such as Google, GPT, etc.
• Hands-on experience: at least 2 years of experience with Google Ads, experience with all types of PPC is required. Experience with Bing, Yahoo, LinkedIn, Shopify, and other platforms will be a plus.
• Multiple project management: the ability to effectively manage 7 or more projects simultaneously.
• Technical skills: knowledge of Google Merchants, experience with feeds and filters, understanding the causes of blocking and how to prevent them. Understanding of Google Ads Script is desirable
• Marketing models: understanding of marketing models (e.g., RACE), ability to analyze and explain the stages of the model.
• Analytics and reporting: Experience with analytical tools (GTM, GA4), ability to set up and analyze data, experience with Hotjar, Serpstat.
• Ability to work with data: knowledge of Excel and Google Sheets, ability to work with large amounts of data, use of functions and formulas. Ability to prepare a statement of work for a client.
• Reports and audits: skills in working with Looker Studio, practical experience in compiling PPC and usability audits.
• Project management: understanding of workflow management and workflow at different stages of the project.
• Balance of project types: experience with both E-commerce and services.