ElitMatras
ElitMatras is an online store that specializes in selling high-quality mattresses, sleep products, and accessories. The store offers a wide range of products from trusted manufacturers, guaranteeing a comfortable sleep and health of customers. In the store you can find mattresses, mattress covers, pillows, bed sets, as well as get professional advice on the choice of goods.
Requirements
- Automated parsing of products with the ability to be checked by managers before publication.
- Unique design: template customization and branding.
- User-friendly catalog with improved filters and search engine.
- Implementation of marketing triggers:
- Product of the day – automatic highlighting of promotional products.
- Reward for a phone number – subscription bonuses.
- Free delivery from a certain amount to specific cities.
- Optimized review pages: separate for the store and products.
- Dynamic updating of warehouse balances.
- Connecting Google Analytics to track performance.
“We don’t just create content. We build stories that leave a mark in the digital space.”
Founder, CEO
Oleksandr Bielinskyi
Where others see a problem, we find a solution.
Goals
- Create a unique online store on OpenCart to sell mattresses.
- Automate the import of goods.
- Optimize the customer journey.
- Introduce advanced search for products.
- Integrating payment by installments for customers.
- Implementing marketing triggers to stimulate sales.
- Optimizing product pages.
- Promoting the store through comprehensive marketing.
Founder, CEO
Oleksandr Bielinskyi
Where others see a problem, we find a solution.
Solutions
- Adaptation of the store design to the mattress brand and integration of custom templates.
- Development of a parser for automatic collection of product data with verification by managers.
- Improving UX/UI for faster navigation and integrating convenient call-to-actions.
- Implementation of filters and “smart search” for accurate product selection.
- Integration of installment systems (Privat24, Payment by parts) for convenient purchases.
- Setting up automatic promotions and discounts to stimulate sales.
- Optimization of product pages with photos, videos, and reviews, for the convenience of customers.
- SEO, SMM, and PPC advertising to attract targeted traffic.
Founder, CEO
Oleksandr Bielinskyi
Where others see a problem, we find a solution.
Technologies
Founder, CEO
Oleksandr Bielinskyi
Where others see a problem, we find a solution.
Team
- Project Manager: team management, control of deadlines and tasks. Back-end developer – parser development, integration of payment systems.
- Front-end developer: development of unified interface elements and trigger-based interactions.
- SEO specialist: content optimization and technical SEO.
- SMM manager: brand promotion in social networks.
- PPC specialist: setting up advertising to attract leads.
These specialists are selected to ensure an integrated approach to development and promotion. Each of them performs its own unique role, ensuring effective project management, creation of a functional and attractive product, as well as maximizing market results.
Results
- Launch of a unique Elitmatras online store with easy navigation and advanced search.
- Automation of goods import through a parser, with verification by managers.
- Integration of marketing triggers that increased conversion.
- Implementation of a flexible payment system with the possibility of payment in installments.
- SEO promotion which increased organic traffic.
- SMM and PPC campaigns that helped to attract additional customers.
Automation of product parsing
We have automated the process of parsing products which allows you to quickly update information about the assortment on the site, reducing the time spent on manual data entry. This not only improves the efficiency of product turnover management but also ensures the accuracy and relevance of information, which contributes to an improved user experience. The Telegram bot sends notifications about products that failed to add a price, as well as about new items that need to be added. Product pages are automatically created and updated on the website, including all the necessary attributes - name, description, price, images, and characteristics. This ensures that new products can be published quickly and existing items can be updated without additional time.
User-friendly website interface
We launched the Elitmatras online store with intuitive navigation that allows users to quickly find the products they need without any extra effort. Thanks to the well-thought-out structure of the site and a convenient menu, customers can easily navigate between categories and filter products by various parameters such as size, material, stiffness, and other characteristics.
Efficient implementation of marketing strategies and achieving business profitability
The use of marketing triggers notably raised conversions and customer engagement. The "Product of the day" system highlights promotional offers, the "Phone number reward" encourages subscriptions, and free delivery for orders above a set amount motivates larger purchases. Simultaneously, through skillful campaign management, budget optimization, and precise targeting, high-quality traffic was engaged, ensuring steady profits. As a result, the business achieved rapid profitability with minimal expenses.
Results summary
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Developed a unique online store on OpenCart.
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Implemented a flexible payment system.
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Automated product parsing.
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Implemented marketing triggers.
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Increased traffic and revenue.
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Connected Google Analytics to track performance.
One step closer to a successful partnership
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