Stas Boroda Parfumer
Stas Boroda Parfumer – an online shop specialising in niche perfumes, offering the option to purchase samples. The collection features carefully selected fragrances with character, depth and a unique history. The shop was created for those who appreciate rare compositions and want to try more without paying over the odds. The perfect solution for connoisseurs of true perfumery.
Requirements
- User-friendly navigation: users should be able to easily navigate the website and quickly find the required product or section.
- Full responsiveness: the website should display correctly on mobile devices, as a significant share of the audience uses smartphones.
- Flexible checkout process: the website should support mandatory bottle selection for decanted perfumes, taking into account both retail and wholesale customers.
- Website performance: pages should load quickly, with a PageSpeed score of 90+, and without technical errors.
- Scalable system: the website architecture should allow future functionality expansion and convenient content management, including blog posts, products, brands, and other website sections.
- Loyalty program: create a solution that increases customer engagement and integrates with all sales channels.
Founder, CEO
Oleksandr Bielinskyi
Where others see a problem, we find a solution.
Goals
- Launch a fully functional online store within 2–3 months to ensure an effective market entry for the Stas Boroda Parfumer brand.
- Build a strong online presence for the brand in the niche perfumery segment, with a focus on decanted perfume sales.
- Create a platform with a high level of usability and service quality that delivers a positive user experience and builds trust in the brand.
- Achieve leadership in the niche by becoming the most popular website with the best customer service in the decanted perfume market.
- Establish a flexible technical foundation for scaling the project, implementing new features, and developing the loyalty program.
Founder, CEO
Oleksandr Bielinskyi
Where others see a problem, we find a solution.
Components
- Website structure design based on key user scenarios: creating a logical menu with a focus on decanted perfumes, developing convenient categorization, filters, and search suggestions for quick access to the required products.
- Responsive layout development using a mobile-first approach: optimizing the website for correct display on mobile devices, tablets, and desktops through flexible grids, media queries, and cross-browser testing.
- Website performance optimization: implementing caching, resource minification, image lazy loading, and other optimization techniques to achieve a PageSpeed score of 90+ on both mobile and desktop devices.
Telegram bot integration: setting up order data transfer to the manager via API, enabling faster response to new customer requests. - Scalable website architecture: enabling the addition of new functional modules through the OpenCart CMS without significant code changes.
- Admin panel development for loyalty program management: allowing the client to adjust bonus accrual rules, launch promotions, and monitor user activity without developer involvement.
Founder, CEO
Oleksandr Bielinskyi
Where others see a problem, we find a solution.
Technologies
Founder, CEO
Oleksandr Bielinskyi
Where others see a problem, we find a solution.
Team
- Business Analyst analyzes project requirements, defines business goals, and ensures their alignment with technical solutions. Their role is to make sure the development process meets market and customer needs.
- Project Manager manages the development process, coordinates the team, sets deadlines, and monitors budget compliance. This role is responsible for communication between the client and the delivery team.
- OpenCart Full-Stack Developer works on both the backend and frontend parts of the project. Their tasks include configuring, optimizing, and extending the capabilities of the OpenCart CMS.
- DevOps Engineer is responsible for infrastructure deployment and support, development process automation, and ensuring stable service operation.
- SEO Specialist optimizes the website for search engines and helps improve visibility in Google and other search systems, supporting the acquisition of more potential customers.
This team covers the full project delivery cycle: from requirements analysis and process management to development, infrastructure support, and website promotion.
Results
- $25,000 in monthly revenue reached within a few months after launch
- 3.55% post-launch conversion rate
- A fast, responsive website designed for easy viewing on any device, with a Google PageSpeed score of 90+.
- Navigation and product search simplified across 3 key user scenarios
- Checkout flow reduced to 4 steps
- Loyalty program implemented with cashback, bonus points, and POS synchronization
- Website prepared for SEO, catalog scaling, and future integrations
A functional and intuitive website interface
The website has been designed so that every feature is as clear and accessible as possible, even for first-time visitors. Intuitive navigation, quick search, easy adding of items to the basket and checkout – all this makes the shopping experience comfortable and hassle-free. Users can easily find the categories they need, quickly filter and sort products, and the user-friendly design helps them focus on choosing a fragrance, minimising any obstacles on the way to placing an order.
Convenient mobile optimisation
Responsive design ensures a smooth and convenient website experience across mobile and tablet devices of any screen size. Pages load quickly even on slower internet connections, while all interface elements, including buttons, menus, and filters, are easy to tap and logically arranged. The content remains stable, does not overlap with banners, and stays clearly readable without manual zooming. Thanks to a simplified and intuitive purchasing flow, users can easily find the right product, add it to the cart, and complete the order in just a few clicks.
Fast page loading speeds
We optimized the online store for fast loading across both desktop and mobile devices. Thanks to modern caching technologies, lossless image compression, and code minimization, pages open almost instantly. Users no longer have to wait for the product page to load, which helps increase conversion rates and improves the overall website experience.
Effective Customer Engagement
We developed a scalable loyalty program for OpenCart from scratch, designed to adapt easily to different business requirements. In the admin panel, the client can flexibly configure cashback percentage, restrictions by products, categories, and brands, as well as the validity period of bonus points. The customer’s balance is automatically displayed in the personal account, on the product page, and during checkout, while bonus points are redeemed instantly. Full synchronization with retail points of sale keeps the data accurate and up to date, strengthening customer trust. Personalized offers and reminders to use available bonuses encourage repeat purchases and help increase customer lifetime value.
Results Summary
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$25,000 in monthly revenue reached within a few months after launch
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3.55% post-launch conversion rate
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A fast, responsive website designed for easy viewing on any device, with a Google PageSpeed score of 90+.
-
Navigation and product search simplified across 3 key user scenarios
-
Checkout flow reduced to 4 steps
-
Loyalty program implemented with cashback, bonus points, and POS synchronization
-
Website prepared for SEO, catalog scaling, and future integrations
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Minoxidil
Minoxidil by Stas Boroda is a leading Ukrainian online store of minoxidil and men's cosmetics, offering the widest range of hair and skin care products. More than 10 years of experience, 3.7 million customers, 700+ orders daily - all backed by quality, certified products and professional service.